Shutterfly Home Decor +
Gifts
Managed a team of 6 designers to create over 160 product collections spanning an extensive range of categories such as wall art, pillows, office products, home accents, apparel and drinkware.
The design strategy is tailored for each product based on sales and the end use case. Successful designs in Home Decor have a modern aesthetic with touches of rustic farmhouse. Photography is always the hero.
Successful designs in the Gifts category are expressive, playful and reflect the recipient’s personality.
Designs by Cate Brown, Anne Marker, April Melchior, Jess Lejserowits, Sierra Evans, Zoey Zeigler, Kelly Leong and myself